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Customer Centricity: Revolution or another fluffy buzzword?

Customer (noun) a person who buys, with whom one has dealings.Centricity (adj) central, situated ...

3 mistakes to avoid when you debrief a marketing action

Marketing can become very emotional, especially when you talk about a communication activity. It is ...

Your Brand is a magnet

When looking at your brand, you might consider it as a magnet:The brand that you have created a ...

How to execute your Marketing Strategy?

Two years ago, Jean-Pierre Baeyens (holder of Marketing Chair @ Solvay Business School) decided to l ...